February 2010 - Conservation tourism pioneer Wilderness Safaris today launched a public offer in Botswana and South Africa, to be followed by a primary listing on the Botswana Stock Exchange and a simultaneous secondary listing on the Johannesburg Stock Exchange's Africa Board.
The company said the exercise was a strategically significant step in its evolution, designed to enable it to take full advantage of growth opportunities, to give the public an opportunity to participate in its future success, to develop a broader shareholder base and to simplify corporate structure.
Growth in this manner is designed to allow the company to fulfil its objective of using its tourism model to the fullest extent possible in contributing to conservation in Africa. "We believe that our unique positioning, iconic international brand and management's long track record of financial and operational delivery present investors with an attractive growth and performance platform," said Andy Payne, the CEO of Wilderness Holdings.
Wilderness Safaris' core philosophy is one of building sustainable conservation economies through responsible tourism, which shares the benefits of tourism with local communities and ensures that pristine wilderness areas are protected profitably. The 26-year-old business is invested in seven Southern African countries. It also operates specialist travel businesses in six countries as well as a fleet of 49 aircraft. It employs more than 2 700 people, most of whom come from remote rural communities.
The company said the exercise was a strategically significant step in its evolution, designed to enable it to take full advantage of growth opportunities, to give the public an opportunity to participate in its future success, to develop a broader shareholder base and to simplify corporate structure.
Growth in this manner is designed to allow the company to fulfil its objective of using its tourism model to the fullest extent possible in contributing to conservation in Africa. "We believe that our unique positioning, iconic international brand and management's long track record of financial and operational delivery present investors with an attractive growth and performance platform," said Andy Payne, the CEO of Wilderness Holdings.
Wilderness Safaris' core philosophy is one of building sustainable conservation economies through responsible tourism, which shares the benefits of tourism with local communities and ensures that pristine wilderness areas are protected profitably. The 26-year-old business is invested in seven Southern African countries. It also operates specialist travel businesses in six countries as well as a fleet of 49 aircraft. It employs more than 2 700 people, most of whom come from remote rural communities.
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